The authors argue that the media has failed to adapt to technological developments and bypassed the opportunity to reinvent the industry. Furthermore, they argue this decision serves the best interests of the larger media conglomerates.
While they do stand to lose millions, these media firms are willing to take the losses in order to protect their investments, because they have the resources to do so. In this way they can effectively buy out the competition and have a monopoly on advertising and other revenue. This undoubtedly has an impact on journalistic content.