Salter and Jones (2012) argue that because of the huge costs involved in running a newspaper or television station, “inequitable power relations” exist. As a result of this, only organisations with access to significant capital will be able to enter the media marketplace and compete. Because of these barriers and the priority placed on profit-making, journalistic content suffers.
Journalism is moving away from investigation and more towards ‘churnalism’. They argue journalism is becoming little more than the practice of regurgitating press releases. Media organisations are fixated on what sells, meaning they have a tendency to prioritise more trivial stories as they are cheap to produce and are extremely profitable.
Unfortunately, journalists are not free agents and often have very little control over what is broadcast or published. Thus far, the Internet has been no different in this respect.